#ATMmarketing

Blanda Marketing Clients Win 6 ATMmys, International ATM Industry Marketing Awards

It is with great pleasure we announce that Blanda Marketing and Public Relations clients swept the 2019 ATMmys International ATM Industry marketing award competition - winning six of the nine awards handed out last week at the ATMIA US Conference in Orlando, FL. The ATMmys are presented by the ATMIA International Marketing Forum (IMF) and designed to recognize the hard work and creativity required to promote cash and ATM products and services to businesses and consumers world

5 Reasons Your LinkedIn Profile May be Holding You Back

It probably comes as no surprise that social media is an important part of everyday life and is increasingly becoming the most common way friends, family and business contacts keep in touch. Current numbers for 2018 show 75 percent of the U.S. population has at least one social media profile. And, while Facebook is the clear leader in overall users, the largest network of working professionals and the most important social media platform for ATM and payment professionals is L

Introducing the ATMmys: New Marketing Awards Competition for the International ATM Industry

Competition recognizes and rewards the efforts and creativity displayed by industry innovators to promote Cash and ATM products and services. The ATM Industry Association (ATMIA) is pleased to announce the ATMmys, a marketing awards competition presented by the ATMIA International Marketing Forum (IMF) and dedicated to recognizing the hard work and creativity required to promote cash and ATM products and services to businesses and consumers worldwide. “The International Marke

Content Marketing: You’re Doing It All Wrong

Content marketing isn’t about you. Or your company. Or your products. Or your services. It. Is. NOT. About. You. Wait. What? The traditional view of marketing is essentially preliminary sales. This concept is evidenced by the many permutations of the standard sales funnel, i.e. Marketing (influencing/lead generation) > Sales (prospects/evaluation) > Customer. Which was great when audiences trusted sales people. It was even fine when audiences trusted marketing. But nowadays t

Are You Missing Out on Social Sales?

You know you have a social media account. Some companies, CEOs, management and sales staff have profiles that were created under pressure – or by someone else – and lie dormant and rarely used. But most of the US population (81% according to Statista) have active social media accounts. In fact, the average person (internationally) uses their social media accounts daily... The numbers are clear. Consumers – both for business and personal use – are using social media regularly,

5 Strategies to Improve Email Open Rates

While new fads such as text/SMS and mobile application ads are quickly gaining ground, email still remains a key communication device – both in the home and in business. Because of its ongoing popularity, email has developed into a marketing staple that allows businesses to communicate with their target audience. However, with more and more companies developing their own email marketing campaigns, it can become difficult to ensure your messages are standing out from the crowd

4 Ways to Make Your ATM Business More Like Amazon

In today’s fast-paced markets, Amazon seems to have all the answers – from attracting and retaining customers to making sure people continue to come back. For ATM businesses the pain points are two-fold – attracting locations for ATM placements and attracting consumers to utilize the machines once placed. As ever, the key seems to be customer service and support. Fortunately, Amazon continues to provide examples from which we can learn. Here are the top four ways to make your

3 Ways Online Content can Help your ATM and Payments Business

3 ways content marketing can help increase sales

2017 Marketing Trends for the ATM & Payments Industry

With so many new advertising and marketing options out there, it can often be hard for businesses to decide what strategies and technologies will be the best fit for their companies – and reach their target markets. For the ATM and payments industry, the latest innovations are not necessarily the best investment. Often the best way to guarantee reach to your customers is utilizing reliable technology and strategies – while keeping up-to-date and informed on up and coming item