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Show Off Your Best Work! Now Accepting Entries for the 2025 ATMmy Awards

  • Writer: Alicia Blanda
    Alicia Blanda
  • 51 minutes ago
  • 2 min read

The ATMIA International Marketing Forum is now accepting entries for the 2025 ATMmys the only marketing awards program dedicated exclusively to the ATM industry.


This exciting competition celebrates creativity, innovation, and excellence in ATM marketing worldwide. 


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2025 ATM Industry Global Marketing Award Categories include:


🖥️ Digital

This category recognizes advertising and campaigns displayed through digital channels — where creativity meets innovation.


Eligible submissions include:

  • Websites designed to engage and inform customers.

  • Digital display ads that elevate brand visibility or product awareness.

  • Social media campaigns showcasing strategy, storytelling, and measurable engagement.

  • Short-form videos (1 minute or less) created specifically for platforms like LinkedIn, YouTube Shorts, Instagram Reels, or TikTok.


🎬 Video

This category honors longer-form video content used to promote, educate, or inspire within the ATM or payments ecosystem.


Eligible submissions include:

  • Corporate or brand storytelling videos

  • Product launch or feature demos

  • Training or educational content

  • Documentary or thought-leadership pieces


✍️ Content

Great marketing tells a story — and this category celebrates written or designed content that informs, persuades, and engages.


Eligible submissions include:

  • White papers, case studies, or eBooks that provide insight or analysis.

  • Blog posts, feature articles, or thought-leadership pieces published by or on behalf of your organization.

  • Research reports that showcase innovation or industry expertise.


💵 Cash Promotion

This category spotlights campaigns dedicated to the positive promotion of cash — emphasizing its continued relevance, value, and importance in consumer choice.


Eligible submissions include:

  • Digital, video, or print campaigns advocating for cash access and payment choice.

  • Public awareness or advocacy initiatives highlighting cash’s role in budgeting, privacy, and resilience.

  • Collaborative efforts between ATM operators, financial institutions, and payment networks that promote cash as part of a balanced payments ecosystem.


Enter Today & Shine Brightly in 2025!

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Co-founded by Alicia Blanda and Rebecca Hellmann, the ATMmy's the only marketing awards competition for the global ATM industry are designed to recognize the marketers, communicators, and innovators who bring the industry’s message to life. The ATMmy’s highlight the campaigns, video and content that educate, inspire, and elevate awareness of cash access, self-service technology, and financial inclusion.

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