Great marketing doesn’t start with industry jargon or product features. It starts with the customer problem. After years of marketing ATMs, fintech, SaaS, cybersecurity, managed services, and other B2B technologies, I’ve learned that industries change, but buying motivations often look familiar: save time, reduce risk, improve efficiency, grow revenue, and make life easier for the people doing the work.

Written for Star Financial Services Over the years, I've seen plenty of ATMs that appeared to be running just fine. They're dispensing cash, processing transactions and haven't needed a service call in months. But that doesn't necessarily mean they're secure. Think about how many community banks and credit unions manage their ATM networks. An armored carrier handles cash replenishment. A service company gets called when something breaks. And somewhere inside the financial i

You nailed the message. Sweated the design. Now get the recognition you deserve. Enter the ATMmy Awards.

Customers are accustomed to paying with cards nearly everywhere they shop, yet marijuana remains illegal under federal law. As a result, dispensaries continue to face restrictions on the payment methods they can offer.

ATM outsourcing should do more than shift tasks. It should give community banks and credit unions confidence that someone is watching, responding and taking responsibility when problems occur.

I'm proud to have been part of the advocacy efforts that helped get the Safe Access To Cash Act through the U.S. Senate

Two client campaigns and a personal experience are shaping how I approach 2027 marketing budgets — from meeting account holder needs to building awareness of existing services.

We’ve never been closer to passing federal ATM crime legislation. Learn why the Safe Access to Cash Act matters and ask Congress to act now.

The Windows 10 deadline is approaching quickly. Use this required upgrade as an opportunity to strengthen your ATM program for years to come. Let Star help you build a strategy for today − and the technology changes still ahead.

If your dispensary suddenly couldn’t accept debit card payments in the Spring and Summer 2026, you weren’t alone. Many dispensaries found themselves operating as cash-only businesses with little or no advance warning.