5 Reasons Your LinkedIn Profile May be Holding You Back
It probably comes as no surprise that social media is an important part of everyday life and is increasingly becoming the most common way friends, family and business contacts keep in touch. Current numbers for 2018 show 75 percent of the U.S. population has at least one social media profile. And, while Facebook is the clear leader in overall users, the largest network of working professionals and the most important social media platform for ATM and payment professionals is L
Introducing the ATMmys: New Marketing Awards Competition for the International ATM Industry
Competition recognizes and rewards the efforts and creativity displayed by industry innovators to promote Cash and ATM products and services. The ATM Industry Association (ATMIA) is pleased to announce the ATMmys, a marketing awards competition presented by the ATMIA International Marketing Forum (IMF) and dedicated to recognizing the hard work and creativity required to promote cash and ATM products and services to businesses and consumers worldwide. “The International Marke
Content Marketing: You’re Doing It All Wrong
Content marketing isn’t about you. Or your company. Or your products. Or your services. It. Is. NOT. About. You. Wait. What? The traditional view of marketing is essentially preliminary sales. This concept is evidenced by the many permutations of the standard sales funnel, i.e. Marketing (influencing/lead generation) > Sales (prospects/evaluation) > Customer. Which was great when audiences trusted sales people. It was even fine when audiences trusted marketing. But nowadays t
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