Great marketing doesn’t start with industry jargon or product features. It starts with the customer problem. After years of marketing ATMs, fintech, SaaS, cybersecurity, managed services, and other B2B technologies, I’ve learned that industries change, but buying motivations often look familiar: save time, reduce risk, improve efficiency, grow revenue, and make life easier for the people doing the work.

You nailed the message. Sweated the design. Now get the recognition you deserve. Enter the ATMmy Awards.

Customers are accustomed to paying with cards nearly everywhere they shop, yet marijuana remains illegal under federal law. As a result, dispensaries continue to face restrictions on the payment methods they can offer.

I'm proud to have been part of the advocacy efforts that helped get the Safe Access To Cash Act through the U.S. Senate

Two client campaigns and a personal experience are shaping how I approach 2027 marketing budgets — from meeting account holder needs to building awareness of existing services.

The Windows 10 deadline is approaching quickly. Use this required upgrade as an opportunity to strengthen your ATM program for years to come. Let Star help you build a strategy for today − and the technology changes still ahead.

If your dispensary suddenly couldn’t accept debit card payments in the Spring and Summer 2026, you weren’t alone. Many dispensaries found themselves operating as cash-only businesses with little or no advance warning.

Next week I'll be in Washington, D.C., meeting with members of Congress to advocate for the bipartisan Safe Access to Cash Act and stronger protections against organized ATM crime.

Before anyone reads your email, they decide whether it’s worth opening. That decision starts with the subject line. After writing thousands of marketing emails, I’ve learned that design, copy, and calls to action only matter if the message gets opened first. Strong subject lines communicate value, reflect the audience’s priorities, and give your email a chance to be seen.

AI has become one of the most valuable tools in my marketing toolbox – but it's still just that: a tool. I use AI every day to research, organize information, strengthen messaging, improve content, and save time. What it can't do is interview customers, build relationships, or uncover the insights that come from listening. The best marketing still starts with people. AI simply helps me tell their stories more effectively.