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Are You Missing Out on Social Sales?

You know you have a social media account. Some companies, CEOs, management and sales staff have profiles that were created under pressure – or by someone else – and lie dormant and rarely used. But most of the US population (81% according to Statista) have active social media accounts. In fact, the average person (internationally) uses their social media accounts daily...

The numbers are clear. Consumers – both for business and personal use – are using social media regularly, often in the palm of their hands. However, many businesses are still behind on finding ways to reach their target audience through social channels or leave their social presence in the hands of an intern, admin or other youthful acquaintance with little to no understanding of customer service, public relations or how an ATM business works.

Social media users spend 20-40 percent more with companies that engage and respond to them via social media – and rely on social media channels for their first line of customer service interaction. But not all social networks are created equal for each industry.

  • YouTube – Connected with Google, having and posting to a YouTube account generates SEO (search engine optimization). Arguably the most used network, YouTube is an excellent platform for both ATM operators and their suppliers. The only downside? You must communicate in video.

  • Facebook – Now considered the “traditional” social media, Facebook is an excellent venue for communicating and connecting with individuals. It’s also a great channel for those looking to generate traffic to their websites, however it may not the best investment for businesses looking to connect with other businesses.

  • Snapchat – Quick and fun, Snapchat capitalizes on the ephemeral. While the application has introduced some interesting ways for businesses to get involved, messages are targeted to individuals. Like Facebook, it has potential for driving traffic to your website but may not be the best channel for businesses wanting to connect with other businesses.

  • Instagram – Owned by Facebook, Instagram is gaining traction especially with Millennials and offers ATM operators an interesting way to feature their products and services to consumers and to drive traffic. Facebook has also made it easy for businesses that advertise on Facebook to easily advertise on Instagram.

  • LinkedIn – Built to generate business connections and grow sales, LinkedIn is the perfect venue to communicate and connect with potential business partners. A win for both ATM operators looking for locations or bank partners and their suppliers.

In fact, one large regional bank recently made having a LinkedIn profile a requirement for their employees. From tellers to IT staff to management everyone who works at the bank must be active on LinkedIn.

Social media has grown is becoming the main avenue for communication across the globe. As it continues to increase its adoption rates, this new form of digital connectivity threatens to greatly outpace other forms of communication. Those businesses putting social media on the backburner are likely to be missing out on the future of business promotion.

It’s time to dust off that old social media profile, update it and start using it to gain social sales.

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