After more than two decades in the payments industry, it’s easy to think tradeshows are all about technology — the newest ATMs, teller cash recyclers, or digital displays. But attending NAC2025 in Las Vegas reminded me what truly makes this industry special: the people.

The ATMIA International Marketing Forum is now accepting entries for the 2025 ATMmys — the only marketing awards program dedicated exclusively to the global ATM industry.

A new CoinLaw.io analysis shows Gen Z ranks “ATMs near me” above mobile banking or fees. Learn how ATM outsourcing helps financial institutions deliver the digital-plus-physical experience today’s consumers expect—boosting access, uptime, and trust.

Let Blanda Marketing’s subject-matter experts craft blogs that boost visibility and trust. We combine AI efficiency with real-world ATM and payments expertise to create authentic, authoritative content.

When it comes to ATMs, we speak your language. Alicia Blanda brings decades of hands-on experience in the self-service payments and financial technology space — from retail ATM deployments to ATM Outsourcing. We craft intelligent, data-driven marketing that amplify your brand, strengthen credibility, and drive measurable growth

Thought leadership starts with consistent, insightful content that positions your brand as the go-to expert in your field. At Blanda Marketing & Public Relations, we craft SEO-optimized blogs that tell your story, share your expertise, and keep your audience coming back for more.