#marketingtips

2017 Marketing Trends for the ATM & Payments Industry

With so many new advertising and marketing options out there, it can often be hard for businesses to decide what strategies and technologies will be the best fit for their companies – and reach their target markets. For the ATM and payments industry, the latest innovations are not necessarily the best investment. Often the best way to guarantee reach to your customers is utilizing reliable technology and strategies – while keeping up-to-date and informed on up and coming item

5 Tips to Build SEO - Organically

Just about anyone with a website has received a sales pitch from a pricey SEO firm. They promise unicorns and rainbows – pushing you to top rankings on your main keywords in a matter of days. However, many of these companies rely heavily on loopholes in search engine algorithms (the proprietary formulas that rank websites for search) to produce their “instant” results without taking the time to truly optimize site content. To improve the quality of search results for users, G

7 Dos and Don'ts for Your Email Marketing Campaigns

When you send an email for your business, you want it to arrive in inboxes, get viewed and, presumably, encourage some sort of action – whether that be a click-through, a download or a phone call. Here are seven “dos” and seven “don'ts” to help you optimize your email design and delivery for maximum effectiveness. 7 Don'ts: Don't use flash or video embeds do not work in emails. You can link to a video on a landing page but actual embeds will not operate properly or, really, a