Great marketing doesn’t start with industry jargon or product features. It starts with the customer problem. After years of marketing ATMs, fintech, SaaS, cybersecurity, managed services, and other B2B technologies, I’ve learned that industries change, but buying motivations often look familiar: save time, reduce risk, improve efficiency, grow revenue, and make life easier for the people doing the work.

Customers are accustomed to paying with cards nearly everywhere they shop, yet marijuana remains illegal under federal law. As a result, dispensaries continue to face restrictions on the payment methods they can offer.

ATM outsourcing should do more than shift tasks. It should give community banks and credit unions confidence that someone is watching, responding and taking responsibility when problems occur.

We’ve never been closer to passing federal ATM crime legislation. Learn why the Safe Access to Cash Act matters and ask Congress to act now.

The Windows 10 deadline is approaching quickly. Use this required upgrade as an opportunity to strengthen your ATM program for years to come. Let Star help you build a strategy for today − and the technology changes still ahead.

If your dispensary suddenly couldn’t accept debit card payments in the Spring and Summer 2026, you weren’t alone. Many dispensaries found themselves operating as cash-only businesses with little or no advance warning.

Next week I'll be in Washington, D.C., meeting with members of Congress to advocate for the bipartisan Safe Access to Cash Act and stronger protections against organized ATM crime.

Before anyone reads your email, they decide whether it’s worth opening. That decision starts with the subject line. After writing thousands of marketing emails, I’ve learned that design, copy, and calls to action only matter if the message gets opened first. Strong subject lines communicate value, reflect the audience’s priorities, and give your email a chance to be seen.

Great service companies don't sell services. They solve problems. A chance conversation with a credit union CEO reminded me that customers weren't looking for ATM outsourcing – they were looking for more time, fewer frustrations, and a better experience for their members. That simple insight has shaped the way I approach product marketing, customer messaging, and go-to-market strategy: start with the customer's problem, not your product's features.

People don't buy services simply because they exist. They buy solutions to problems that frustrate them every day. A conversation with a credit union CEO reminded me that customers weren't looking for ATM outsourcing—they were looking for reliability, responsiveness, and peace of mind. It's a lesson that applies to every service business and has shaped the way I approach product marketing, customer messaging, and demand generation.