AI has become one of the most valuable tools in my marketing toolbox – but it's still just that: a tool. I use AI every day to research, organize information, strengthen messaging, improve content, and save time. What it can't do is interview customers, build relationships, or uncover the insights that come from listening. The best marketing still starts with people. AI simply helps me tell their stories more effectively.

Before anyone reads your email, they decide whether it’s worth opening. That decision starts with the subject line. After writing thousands of marketing emails, I’ve learned that design, copy, and calls to action only matter if the message gets opened first. Strong subject lines communicate value, reflect the audience’s priorities, and give your email a chance to be seen.