You nailed the message. Sweated the design. Now get the recognition you deserve. Enter the ATMmy Awards.

Customers are accustomed to paying with cards nearly everywhere they shop, yet marijuana remains illegal under federal law. As a result, dispensaries continue to face restrictions on the payment methods they can offer.

ATM outsourcing should do more than shift tasks. It should give community banks and credit unions confidence that someone is watching, responding and taking responsibility when problems occur.

Two client campaigns and a personal experience are shaping how I approach 2027 marketing budgets — from meeting account holder needs to building awareness of existing services.

The Windows 10 deadline is approaching quickly. Use this required upgrade as an opportunity to strengthen your ATM program for years to come. Let Star help you build a strategy for today − and the technology changes still ahead.

If your dispensary suddenly couldn’t accept debit card payments in the Spring and Summer 2026, you weren’t alone. Many dispensaries found themselves operating as cash-only businesses with little or no advance warning.

Before anyone reads your email, they decide whether it’s worth opening. That decision starts with the subject line. After writing thousands of marketing emails, I’ve learned that design, copy, and calls to action only matter if the message gets opened first. Strong subject lines communicate value, reflect the audience’s priorities, and give your email a chance to be seen.

AI has become one of the most valuable tools in my marketing toolbox – but it's still just that: a tool. I use AI every day to research, organize information, strengthen messaging, improve content, and save time. What it can't do is interview customers, build relationships, or uncover the insights that come from listening. The best marketing still starts with people. AI simply helps me tell their stories more effectively.