Next week I'll be in Washington, D.C., meeting with members of Congress to advocate for the bipartisan Safe Access to Cash Act and stronger protections against organized ATM crime.

AI has become one of the most valuable tools in my marketing toolbox – but it's still just that: a tool. I use AI every day to research, organize information, strengthen messaging, improve content, and save time. What it can't do is interview customers, build relationships, or uncover the insights that come from listening. The best marketing still starts with people. AI simply helps me tell their stories more effectively.

Great marketing doesn’t start with industry jargon or product features. It starts with the customer problem. After years of marketing ATMs, fintech, SaaS, cybersecurity, managed services, and other B2B technologies, I’ve learned that industries change, but buying motivations often look familiar: save time, reduce risk, improve efficiency, grow revenue, and make life easier for the people doing the work.

Before anyone reads your email, they decide whether it’s worth opening. That decision starts with the subject line. After writing thousands of marketing emails, I’ve learned that design, copy, and calls to action only matter if the message gets opened first. Strong subject lines communicate value, reflect the audience’s priorities, and give your email a chance to be seen.

More than 77% of U.S. consumers are worried about their financial future and the economy. This creates an opportunity for credit unions to strengthen member relationships and improve financial education within their communities. One effective way to increase visibility and engagement is by partnering with an ATM outsourcing provider to install convenient, branded ATMs at Select Employee Groups (SEGs)