5 Strategies to Improve Email Open Rates
While new fads such as text/SMS and mobile application ads are quickly gaining ground, email still remains a key communication device – both in the home and in business. Because of its ongoing popularity, email has developed into a marketing staple that allows businesses to communicate with their target audience. However, with more and more companies developing their own email marketing campaigns, it can become difficult to ensure your messages are standing out from the crowd
7 Dos and Don'ts for Your Email Marketing Campaigns
When you send an email for your business, you want it to arrive in inboxes, get viewed and, presumably, encourage some sort of action – whether that be a click-through, a download or a phone call. Here are seven “dos” and seven “don'ts” to help you optimize your email design and delivery for maximum effectiveness. 7 Don'ts: Don't use flash or video embeds do not work in emails. You can link to a video on a landing page but actual embeds will not operate properly or, really, a
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