7 Dos and Don'ts for Your Email Marketing Campaigns
When you send an email for your business, you want it to arrive in inboxes, get viewed and, presumably, encourage some sort of action – whether that be a click-through, a download or a phone call. Here are seven “dos” and seven “don'ts” to help you optimize your email design and delivery for maximum effectiveness. 7 Don'ts: Don't use flash or video embeds do not work in emails. You can link to a video on a landing page but actual embeds will not operate properly or, really, a
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