
5 Strategies to Improve Email Open Rates
While new fads such as text/SMS and mobile application ads are quickly gaining ground, email still remains a key communication device – both in the home and in business. Because of its ongoing popularity, email has developed into a marketing staple that allows businesses to communicate with their target audience. However, with more and more companies developing their own email marketing campaigns, it can become difficult to ensure your messages are standing out from the crowd