#paymentsmarketing

5 Reasons Your LinkedIn Profile May be Holding You Back

It probably comes as no surprise that social media is an important part of everyday life and is increasingly becoming the most common way friends, family and business contacts keep in touch. Current numbers for 2018 show 75 percent of the U.S. population has at least one social media profile. And, while Facebook is the clear leader in overall users, the largest network of working professionals and the most important social media platform for ATM and payment professionals is L

Content Marketing: You’re Doing It All Wrong

Content marketing isn’t about you. Or your company. Or your products. Or your services. It. Is. NOT. About. You. Wait. What? The traditional view of marketing is essentially preliminary sales. This concept is evidenced by the many permutations of the standard sales funnel, i.e. Marketing (influencing/lead generation) > Sales (prospects/evaluation) > Customer. Which was great when audiences trusted sales people. It was even fine when audiences trusted marketing. But nowadays t

Staying the Same Can Mean Getting Passed By

There are many businesses that have traditionally required minimal innovation to be successful. Companies in these industries rely on manufa

4 Ways to Make Your ATM Business More Like Amazon

In today’s fast-paced markets, Amazon seems to have all the answers – from attracting and retaining customers to making sure people continue to come back. For ATM businesses the pain points are two-fold – attracting locations for ATM placements and attracting consumers to utilize the machines once placed. As ever, the key seems to be customer service and support. Fortunately, Amazon continues to provide examples from which we can learn. Here are the top four ways to make your

3 Ways Online Content can Help your ATM and Payments Business

3 ways content marketing can help increase sales

2017 Marketing Trends for the ATM & Payments Industry

With so many new advertising and marketing options out there, it can often be hard for businesses to decide what strategies and technologies will be the best fit for their companies – and reach their target markets. For the ATM and payments industry, the latest innovations are not necessarily the best investment. Often the best way to guarantee reach to your customers is utilizing reliable technology and strategies – while keeping up-to-date and informed on up and coming item