#Contentmarketing

ATMIA Announces 2nd Annual ATMmys Marketing Awards Competition for the ATM Industry

The ATM Industry Association (ATMIA) is pleased to announce the second annual ATMmys, a marketing awards competition presented by the ATMIA International Marketing Forum (IMF) and dedicated to recognizing the hard work and creativity required to promote cash and ATM products and services to businesses and consumers worldwide. “We received a slew of submissions for 2018 in which the talent we have housed within our industry was on full display,” said Rebecca Hellmann, chairper

Content Marketing: You’re Doing It All Wrong

Content marketing isn’t about you. Or your company. Or your products. Or your services. It. Is. NOT. About. You. Wait. What? The traditional view of marketing is essentially preliminary sales. This concept is evidenced by the many permutations of the standard sales funnel, i.e. Marketing (influencing/lead generation) > Sales (prospects/evaluation) > Customer. Which was great when audiences trusted sales people. It was even fine when audiences trusted marketing. But nowadays t

5 Strategies to Improve Email Open Rates

While new fads such as text/SMS and mobile application ads are quickly gaining ground, email still remains a key communication device – both in the home and in business. Because of its ongoing popularity, email has developed into a marketing staple that allows businesses to communicate with their target audience. However, with more and more companies developing their own email marketing campaigns, it can become difficult to ensure your messages are standing out from the crowd